SPINDRIFT:
HAPPIER HOUR
Tasked with developing a limited-run Dry January campaign for the brand, we created The Happ(ier) Hour, an ode to Spindrift's never-settle-for-less ideology and unwavering commitment to quality taste and experience. The Happ(ier) Hour taps into the nostalgia and glam of the Art Deco era and spins it with contemporary New Year's aesthetics and flash photography for an equally stylish and tasteful approach. Applied to a collection of custom-crafted mocktails and kits, empowering social messaging, and an interactive mocktail quiz experience, the result is a playful yet tasteful campaign identity that's true to the target audience's hopes for an elevated, uncompromising beverage experience during Dry January.
Because why settle for essence when you can have the real deal?
Project Roles:
- Art Direction: Colin Morris, Aundrea Verdi, Madi Fujawa, Caitlin Corkran, Farrah Nobles
- Campaign Strategy: Colin Morris
- Packaging: Colin Morris (Mix Kits), Aundrea Verdi (Cans)
- Posters: Madi Fujawa
- Social Media: Colin Morris
- Web Design: Madi Fujawa, Farrah Nobles